Capital of the Chiang Mai Province, the city of Chiang Mai is the most important and most culturally noteworthy in Northern Thailand. Before becoming a significantly modern and increasingly visited city, Chiang Mai, situated on an ancient trade route, was notorious for its handcrafted goods, umbrella manufacturing, silver jewellery and woodcarving. The city, which stands on the Ping River, is subdivided into 4 areas called Nakhon Ping, Srivijaya, Mengrai, and Kavila. Chiang Mai is a very celebrated city: festivities, shows performances and visits are held all year round. There are museums, yearly and seasonal festivals such as the Yi Peng, Songkran and the Flower Festival. There are also many activities one could part take: trekking, Elephant Nature Park visit and elephant rides, mountain biking, golfing, shopping, Thai massages and Thai cookery. Transportation is very efficient in Chiang Mai, bus, train and air connections serve Chiang Mai regularly and frequently.